Privacy Policy

Effective date: 1st September 2025

Advance Enterprises (Automation) Ltd T/A AE Sewing Machines (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website [https://www.ae-sewingmachines.co.uk], to make a purchase, or interact with our services.

1. Who We Are

AE Sewing Machines is a UK-based supplier of industrial textile equipment and automation solutions.
Company Name: Advance Enterprises Automation Ltd (trading as AE Sewing Machines)
Registered Address: Unit 1-3, Vauxhall Court, Vauxhall Industrial Estate, Wrexham, LL14 6HA
Company Number: 07290820
Email: info@ae-sewingmachines.co.uk
Phone: 0330 332 6205

2. Information We Collect

We may collect and process the following information:

Personal details: name, email address, phone number, billing and shipping address.
Account details: login information if you register on our site.
Payment details: processed securely via our third-party payment providers (we do not store card details).
Technical information: IP address, browser type, operating system, and browsing behaviour.
Marketing preferences: whether you opt in to receive newsletters or promotions.

3. How We Use Your Information

We use your information to:

Process and deliver your orders.
Provide customer support and after-sales service.
Manage your account (if you register).
Send updates, offers, or newsletters (only if you consent).
Improve our website, products, and services.
Comply with legal and regulatory requirements.

4. Legal Basis for Processing

We rely on the following legal grounds to process your personal data:

Contract: to fulfil your orders or provide services.
Consent: where you opt in to marketing communications.
Legitimate interests: improving our services, fraud prevention, or handling business enquiries.
Legal obligation: when required to comply with the law.

5. Sharing Your Information

We may share your data with:

Service providers: couriers, IT support, payment processors, CRM systems.
Business partners: for order fulfilment or warranty purposes.
Authorities or regulators: if legally required.

We do not sell your personal data to third parties.

6. International Transfers

If we transfer your data outside the UK/EEA (for example, to cloud or software providers), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

7. Data Retention

We keep your data only for as long as necessary:

Customer records: up to 7 years for tax/accounting purposes.
Marketing data: until you unsubscribe.
Website analytics: anonymised where possible.

8. Your Rights

You have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your data (subject to legal requirements).
Object to or restrict processing.
Withdraw consent at any time (for marketing).
Data portability (where applicable).

To exercise your rights, contact us at info@ae-sewingmachines.co.uk.

9. Cookies

Our website uses cookies and similar technologies to:

Improve site functionality.
Track website usage and performance.
Enable shopping cart and checkout functions.

For details, please see our Cookie Policy.

10. Security

We take appropriate technical and organisational measures to protect your data from unauthorised access, alteration, disclosure, or destruction.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

AE Sewing Machines
Email: info@ae-sewingmachines.co.uk
Phone: 0330 332 6205
Address: Unit 1-3, Vauxhall Court, Vauxhall Industrial Estate, Wrexham, LL14 6HA

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been mishandled.