October is an exciting month for AE Sewing Machines. We're hot off the heels of CISMA in Shanghai, we've got an in-house exhibition and Advanced Engineering 2019 coming up and, to top it all off, we've launched our brand new logo! There are a lot of things that we are overhauling in the near future and the new logo is just the beginning...

Why did AE Sewing Machines make a new logo?

Our old logo, over time, became instantly recognisable. The white globe, 'Advance Enterprises' in blue and red font, with our brand name, AE Sewing Machines underneath. While we loved our old logo, we've been using it for some time and it has become a little bit dated. We felt that with the rest of the business moving along with the times, it was time to update our logo and modernise it. You'll now begin to see this logo being used on our social media channels, our website, our uniforms and pretty much everything to do with AE Sewing Machines!

The Big Reveal

So, without further ado... Here it is!

New Logo

Here's our brand new logo, complete with some annotations which talk you through the key points!

We wanted to keep the essence of the logo the same while updating it and making it look bolder and more modern and we feel like we've accomplished that. The globe, which was a big part of our old logo remains the central feature of the new logo. We operate on an international level now more than we ever have and we are globally recognised as AE Sewing Machines, this is what the globe represents. Instead of having 'Advance Enterprises' in the blue and red font, we've gone for the abbreviation 'AE' to tie in with our brand name. We've stuck with the traditional red and blue colour scheme and we've stylised 'AE' as more of a symbol, rather than simple text. We wanted our new logo to stand out and catch the eye and when we gave it a soft debut in CISMA at Shanghai, it did not disappoint. Even though the logo was new, many companies still recognised it due to the globe and our trademark colours. It was exactly the reaction we wanted.

So... what's next?

We don't want to give too much away, but the new logo is only the beginning of the changes that are coming to AE Sewing Machines. The next few months are going to be very exciting for us, there are a lot of big things happening and we can't wait to see what the future holds for us!

For any enquiries, please feel free to contact us at info@ae-sewingmachines.co.uk. Alternatively, you can call our office on 01978 821699 (Freephone: 0800 678 5853) and you can get in touch with us via the live chat on our website. Our team is on-hand from 8:30 am - 5 pm (GMT) Monday - Friday to help with any queries.